On Teusday, February 14, Facebook announced that it
plans to launch apps for Apple TV, Amazon Fire TV and Samsung Smart TV
to bring videos shared on the social network into the living room.
The
video app is expected to roll out "soon" to these three TV platforms,
with others to come later and the launch could position Facebook to grab
a share of lucrative TV advertising budgets.
Already,
Facebook has invested in live video, made it easier to search for
videos and has begun dipping its toes into the market for original
content.
According to Facebook
founder, Mark Zuckerberg, "I see video as a megatrend on the same order
as mobile. That's why we're going to keep putting video first across our
family of apps and making it easier for people to capture and share
video in new ways" he said.
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